Business evaluation

Analysis Tasks

Out of all the case studies the one which aligns most with my ideas is Trett Films, as it is dedicated video and film production company which takes a very creative and unorthodox approach to their work. This is what I would like to do with my own business and its productions and for this reason there is a lot to learn from Trett Films' approach to work. The things I would do differently is move away from the documentary and corporate style films they do and work my techniques along others to create narratively driven fiction.

The 5 key things about the creative industry I am trying to develop are:

1. Camera operating and different techniques to create unique scenes
2. Learning how to use lighting to my advantage for creating engaging shots
3. Enhancing my editing skills to more effectively compliment and cut together my final product
4. Learning how to create basic prosthetics for realistic practical effects on a low-budget scale
5. Building a website to promote my business with clarity and to showcase my talent

I liked The Social Shepherd's mission and values the most as it not only incorporates humour but is straight to the point on what their goals are and how they achieve them, as well as having a strong focus on teamwork. This social model for how the business works is definitely an influence on how I could make my business work with a similar system. Filmquip Media didn't really have a mission or values present online which might be down to having already reached their peak as the best and largest film company in Dubai.

I believe that The Social Shepherd had the most effective branding through its use of simple colours and openness. The sheep theming also helps provide a friendly face to their business and this overall helps in pulling in clients while still staying very professional with their website and logo as to not seem unprofessional. I didn't like Trett Films' branding as much as the colourful logo didn't have many themes in alignment with the neutral and quite corporate website. I don't think any of my case studies really influenced my branding at all as none fit the vibe I was going for with my own brand.