Task 10: Branding, mission and values

Vision statement - My vision statement is: "To create a nationwide network of contacts to give training and opportunities to aspiring creatives"

Mission statement - My mission statement is: "To develop and inspire new talent in local communities that don’t normally get the opportunities to cultivate their passion, and hire them out to professional productions to gain experience and an industry foothold"

Value Statement - My value statement is: "We aspire to create a long lasting environment of creative development across a vast network of low-income, industrial sector led areas to nurture a culture of independence and creativity no matter where anyone is from"

Brand positioning - my brand position is "Local, self-sustaining and connected". The local theme is a big one, expressed through the brand image and even the name of the business with many links to the coast. Advertising will focus on the locality and connectedness of the brands identity, making reference to the nature and mission of the business overall.

Values and Drivers - The values behind my business are: Independence to inspire its trainees to experiment with their own ideas and projects while learning; Development as our mission is to develop talent; Creativity, which is really important to the art of film; Legacy for the hopeful long lasting effect the business has both on the community and the lives of the people its helped. These values are extremely important to me and it's key that all practices of the business follow suit. The current drivers for the business are most importantly these values as well as another driver in place in the form of the local area being in desperate need of creativity and support for creatives in the area.

Marketing - The business will be marketed mainly through social media, especially instagram, twitter, and to showcase actual business productions, TikTok. These apps and sites are key for targeting young people as they are the most used apps for a young demographic. Marketing will also be undertaken on Facebook to target the parents and older relatives of any aspiring youngsters to increase awareness further.