Demographic research

 Older people: 

Ignoring the style of shoe being entered around what we'd expect older people to wear, we can infer these print adverts are targeting this demographic due to the use of more neutral colours such as black, white and pastel colours. The adverts also have basic descriptions which inform people in a no-nonsense way what they can expect from the shoes themselves.

Younger people: 

These adverts are more geared towards younger people through their use of a colourful palette and highlighting the sleek features of the shoes they're advertising. The middle one enforces this even more through the inclusion of sports more attributed to younger people, like basketball and skateboarding.

Men: 

These adverts utilise cool, blue-heavy colour schemes and filters which is primarily associated with masculinity. The second and third adverts also give off a very corporate and thus-fore high status vibe which ties into traditional male values of becoming successful within professions. The first advert is centred more around simplicity and showcases off a primary subject of having a sale on polo shirts and shorts, a middle-aged male staple but secondarily having an advert for tech gifts, which is also a very stereotypical male interest.

Women: 

These adverts unlike the male ones have warmer, summery filtering and colour schemes overlayed which gives off a carefree vibe which targets women. The middle advert is slightly different from the others, and is more inline with modern values and moving away from the traditional "women are housewives" through promoting female corporatism. The other two adverts are for summer dresses and use feminine power poses to give women a level of confidence to make them want to wear those clothes.

Mainstreamers: 

These websites are aimed at mainstreamers as they provide services for general clothes wear and have an overall basic and familiar website design. The front page of these sites usually has some form of offer or sale as a lot of people will buy things they think are a bargain before they go up to normal prices again. A lot of these websites will be attributed to established franchises which are well known nationally, and may even have large chains of physical locations or analogue ways or receiving their service.

Aspirers: 

Websites designed for aspirers will usually have a very sleek and modern look as a way to show their trendiness, and use much younger models and actors for their adverts. A lot of these sites will offer high expense services and products with the idea of looking the best and owning the best. A lot of these sites will have much cheaper counterparts with better values and quality for reformers.

Explorers: 

Explorers love new and unique experiences, and a lot of niche websites are tailored to this and put a lot of effort into theming to accommodate their audience. Because of this there isn't any specific 'look' to these sites, instead they each have their own layouts and design choices to best suit who they're targeting which, unlike other psychographics, will focus on the few rather than the many as they understand their product isn't for everyone but for a person with a high level of passion towards their product and values.

Reformers: 

Reformers are all about social change and doing better the world as a whole, and websites that target this demographic will always have a higher social purpose to their mission and service. They will usually highlight this on their home page, however for the most part will have quite a subtle website more akin to a mainstreamer site as they are often providing similar services and therefore can appeal to that psychographic too. This is also helps raise social awareness in the mainstream and convert more mainstreamers towards bettering social goals.