Tuesday, February 15, 2022

Background research

Unit 3 - 

Background Research -

Observations - 
All of the cheesy 80's B-flicks leant into how stupid and campy they were and this was vital to their success and cult status. They achieved this in part by being unapologetically themselves no matter how bad the production and acting, and through this manage to be enjoyable and brilliant. the real challenge to my project would be to reflect this 'so bad its good' dynamic without trying too hard.

 This is an issue of more modern low budget movies such as 'Birdemic' and the Sharknado franchise, brought about by the popularity of Tommy Wiseau's 'The Room', a poorly made drama film which everyone mistook for a so-bad-its-good comedy. A good modern example of low-budget done right is 'The Velocipastor', however its modern style doesn't make it a good reference point for a project which encapsulates the 80's VHS boom.

 In reference to the TV shows of the time, many of the popular horror and sci-fi shows were anthology shows, completely changing the scenarios, locations or characters per story with some exceptions such as one or two recurring characters, for example in Freddy's Nightmares 8 of the episodes feature Freddy Krueger as the antagonist. The late 80's also featured the first major semblance of non-linear narratives, in which each episode shares characters, themes and locations without having an over-arching story, or at the very least not prominently featuring one bar a few essential episodes with the majority being filler. This concept would become much more realised in the 90's and 00's era of sitcoms, with a large majority of modern TV shows following this format with the exception of TV dramas and soap operas.

Social and political influences 
Many films and shows in the 80's had a lot of subtext relating to various social and political changes in the time period. Many of these themes revolved around traditionalism and classism due to the influence of Thatcher and Reagan, and many films touched on breaking these values or leant into them as a way to expose their flaws by the end of the movie.

 Two of the biggest social issues raised in the 80's were the AIDs epidemic notably making its mark in the slowly rising and newly empowered LGBT community among various over marginalised communities and also the first major reports of the climate crisis brought to public attention. The latter was publicised largely in part to the efforts of former US senator and vice-president Al Gore, something which he'd been fighting for since 1976 in congress, and made striving progress to help raise awareness and prevention during his tenure as VP.

 A big social issue touched on in the late 80's was consumerism, with films such as 'They Live' and 'The Stuff' touching on the western negligence over what products and media we blindly consume day in day out, while films like 'Wall Street' touched on materialism and greed during the height of yuppie culture. The latter theme is reflected in later movies such as 'American Psycho' and the more recent 'The Wolf of Wall Street'.

My Project -

My idea - A TV pilot for a spoof on classic low-budget 80's horror crossed with the over-the top nature of TV dramas at the time.

Films/shows watched for inspiration - Killer Klowns From Outer Space; The Stuff; Night of the Comet; The Return of the Living Dead; Maximum Overdrive; The Texas Chainsaw Massacre 2; Garth Marenghi's Darkplace; They Live; Freddy's Nightmares; Tales from the Crypt; Evil Dead 2: Dead by Dawn; Return of the Killer Tomatoes

Directors/writers inspired by - Larry Cohen; Steven King; John Carpenter; Matthew Holness; Tobe Hooper; Sam Raimi

Plot overview - 
One of the characters drinks a random coffee they find in a chemistry lab next to a sign saying "do not drink this coffee". Cut to title theme. Character who drank coffee is slowly transforming into a clown while the other characters try and figure out how to stop it. Clown becomes more and more violent and antisocial as the other characters speak to the chemist who made the coffee for answers. Chemist gives them the cure, a cream pie that must be smushed in the clowns face. The clown appears and kills the chemist, possibly using practical effects to simulate an eye being ripped out and blown up like a balloon. The other characters use the cure on the clown and there's a transformation sequence of them reverting back to their initial form. Cheesy final pun and characters laughing, transition to credit sequence.

Character ideas - 

Hunter "Jock" Walker - 80's Jock stereotype, stylish meathead, always brave and uncomfortable in masculinity. dressed in varsity jackets, t-shirts, jeans and trainers.

Cheesy one liners: 

"There's only one thing better than coffee, and that's free coffee"
“This is what i call heavy metal” - Eddie with a Gun

Practical Effects planned -
Throat slitting - fake blood being pumped through prosthetic throat
Eye being pulled out - fake eye pulled away from prosthetic eye hole, using camera angles to make the illusion easier
Eye being blown up - white balloon altered to look like an eye, blown up to point of popping
arm wound - deep cut on arm made from prosthetics, using painting techniques to make the gash look deeper

Budgeting - 
£15-30 estimated for costuming
£55-70 estimated min/max for SFX
£60-100 min/max total estimated costs

References - 

Background Research - 

Practical tutorials -
Elli Macs SFX Makeup - How to create a fake eye

Tuesday, February 8, 2022

Competition research

Competitors - 

Epic studios, Norwich - 

Epic studios offers four studio spaces for hire, including a 400sqft infinity studio for CG production and a 10,000sqft sound stage; A huge range of film equipment for hire to fulfil any production needs, with access to specialist cameras for underwater and aerial; Specialist crew hire for productions, international included; They also hold music events, doubling as an entertainment venue.

Epic Studios works with big studios like the BBC, National Geographic and Netflix, and therefore have a large international client base making them highly popular and a good choice for productions with lots of money attached. This however means that the disadvantage of Epic Studios is high costs for their specialist services, so a smaller production might want to take on a cheaper production house to provide crew and equipment services to keep costs low, especially for an independent production.


Eye Film, Norwich - 

Eye film offers filming services to clients and can produce short adverts through to feature films. While having range they usually stick to documentary format and on occasion make animations too. On top of this they offer a secondary service of film training much like my own business, however they charge £600 upwards for short courses where my business would offer free training alongside partial employment akin to an apprenticeship.

Their client base consists of big names like the BBC and Channel 4, however have worked with the emergency services and various public service companies. Included in their track record are David Attenborough documentaries, however it is due to this that my business would have an advantage against such a largely commended company as they are primarily documentary filmmakers. Another advantage in my favour is the cost comparison for training.


Lambda Films, Norwich - 

Lambda Films offers film services starting at idea conceptualisation and ending at the final stages of editing and colour grading and as well as this offer services in the animation sector. They mostly work on corporate video and public service productions and have a few high quality 3D animation concept models for various products.

They've made videos for clients such as the UEA, The Garage and an advert for the video game Jurassic World Evolution on top of a whole host of others. An advantage for me is they don't seem to work in film production and rather stick to client video work and animation, however will be a big competitor if my business were to expand into video production.

Monday, February 7, 2022

customer profiles

Customer 1 - Little Tim
Age - early 20's
Location - Fleggburgh
occupation - small time film producer and writer
income - £5-10k
how they spend their weeknights - adjusting his newest script
how they spend their weekends - going out on the town
social media use - YouTube, instagram
where they shop - lidl
distinctive traits - hard worker with a real passion for his writing
Why they want the product/service - needs capable and budgetable staff to bring his film to life

Customer 2 - Harold
Age - 60's
Location - Suburban Norwich
occupation - senior financial advisor and CEO
income - £90k
how they spend their weeknights - looking over clients cases overtime
how they spend their weekends - spending the day in the garden and sitting down in front of the TV in the evening
social media use - Facebook, LinkedIn
where they shop - Asda, occasionally Marks & Sparks
distinctive traits - Quite traditional with a conserved economic viewpoint
Why they want the product/service - Needs a more creative PR advert to target younger demographics

Customer 3 - Sean
Age - late 20's
Location - Norwich
occupation - Indie production company CEO
income - £25k
how they spend their weeknights - working or playing video games
how they spend their weekends - Strong lover of basketball
social media use - Instagram, twitter, Facebook
where they shop - Tesco
distinctive traits - Can-do attitude with a large focus on the community
Why they want the product/service - Needs extra crew for a project and a potential partnership to help the betterment of the community

Customer 4 - Leslie
Age - 40's
Location - London
occupation - Producer
income - £300k
how they spend their weeknights - Finding new ideas to attach themselves onto
how they spend their weekends - socialising over brunch
social media use - Facebook, LinkedIn
where they shop - Waitrose
distinctive traits - Arrogant with an interest in original and unique concepts
Why they want the product/service - searching far and wide for the next big idea

Customer 5 - AckersMedia
Age - 19
Location - Great Yarmouth
occupation - Music Artist
income - £500>
how they spend their weeknights - producing beats
how they spend their weekends - clubbing
social media use - Youtube, snapchat, instagram
where they shop - sainsburys
distinctive traits - magic hands on the turntable, with enough traction could be huge
Why they want the product/service - They have no media skills and need a music video made to promote new music

Customer 6 - Jack
Age - 29
Location - Thetford
occupation - Indie filmmaker
income - £10k from an arts grant
how they spend their weeknights - playing football
how they spend their weekends - travelling
social media use - instagram, snapchat, twitter
where they shop - Aldi
distinctive traits - bubbly and overachieving
Why they want the product/service - they need sound equipment and crew to operate it

Customer 7 - William
Age - 40's
Location - Norwich
occupation - Teacher
income - £30k
how they spend their weeknights - marking homework
how they spend their weekends - watching movies
social media use - Facebook, twitter
where they shop - M&S
distinctive traits - Fun teacher who is highly praised for his unorthodox but effective teaching
Why they want the product/service - Wants a historical short film explaining British history made for his class

Customer 8 - Lillian
Age - 80's
Location - London
occupation - Renowned career woman and CEO of her own law firm
income - £500k
how they spend their weeknights - spending her time with family
how they spend their weekends - getting treatment at the hospital
social media use - Facebook, twitter, LinkedIn
where they shop - Waitrose
distinctive traits - resilient but slowing losing a battle with old age and 3rd stage lung cancer
Why they want the product/service - Wants a biopic based on her life produced as a way to inspire the women of the future


Thursday, January 20, 2022

"Route-to-market" Strategy

 Strategy 1: Trade Shows and Exhibitions 

As my business is providing a service instead of a product, the best way to go out and network to potential clients or employees is a trade show. This allows for more personal connections to anyone I'm trying to sell the idea to and also gives way to discussion with any competition that may present itself. The main issue with this route is costs, as prices to pitch vary per show and if it's far away external costs like fuel and accommodation might have to be taken into consideration. It would be efficient at picking up interest from people looking for new talent as well as generating exposure in general as word of mouth travels far and wide.

How I would implement my business at a trade show would be by bringing along some of the employees to talk about their experiences, as well as presenting a couple of showreels to highlight the quality of content produced. This would hopefully establish an interest in not only the services which can be provided, but also raise awareness to the overall mission of my business.

Strategy 2: Selling online 

While not selling a product, my business would benefit from a website to put out information about what the company actually does, showcase work made by our talent and also provide blog-like updates on the progress of some of the trainees with input from them explaining what they do and how they're taught. This can also be a platform to open up applications or organise workshopping sessions to pull in more trainees and clients. On another side of the website will be a page for hiring out staff and potentially equipment, with a store that allows people to buy any in-house features that haven't already been distributed for free.

Monday, January 10, 2022

Branding

 Digital logo designs - 


This design I felt was simple and understandable, with easy colours to represent the coastal location which is a running theme in my branding, blue being the sea while the white represents the waves. The name 'Coastal Creatives' ties into this theme by including the word coastal, but is also clear in the business' purpose with creative. The slogan 'Making waves in the industry' is a play on this theme, with the text being warped around the wave to match up with it.


This design is a variant of my first idea, however removing the tile and instead leaving the waves on a blue background. Another addition is the slogan going all around the circle, which signifies a circular flow of motion representing how my business will operate by putting money into trainees who then earn back money for the business which will partly go towards helping the community.
This design is a banner variant of the first design, with the circular shape and waves still featuring prominently, however the business name and slogan appear alongside it on a separate banner. this design was made with social media banners in mind, being 500x1500 in size to match the format.


This design was created to be a more minimalist, blocky design. With the idea of having a sharper rectangular design to strike the viewer more, and having a simplistic title and slogan only design to make them be the focus of attention. The small waves underneath are to both underline the lettering, while also providing a small amount of smoothness to the mostly rough design.



This design was made to address the lacklustre of the 4th design by adding smoothness to the rectangular design while also doubling down on the coastal theming. This design is the only to include a beach, making it appear more coast-like, and has the addition of a boat to act as a symbol of the business, much like the Starbucks mermaid or the McDonalds 'M'. the thin waves add layering to the design to help fill out the large amounts of space.

Final Design - 

  

My final design incorporates the wave and circle design however omits the company title, instead opting for a letter 'C' shaped by the block capital slogan "Making waves in the industry." I feel this design portrays what I want to get across while also using the space without filling it out too much.

Asset Packs - 


This banner was created for Facebook, fitting the sizing rules of 820x360px. Facebook banners also have a 'safe zone' which lies in the middle and can be viewed on all platforms, whereas certain border elements are PC or mobile only. my graphics and details lie within this 640x312px.


This is sized to fit in any profile thumbnails, for twitter, Facebook, instagram, etc and can be sized accordingly due to its large size.


This is a twitter banner designed at 1500x500px to fit the mould and is a more simple version of the Facebook banner as the logo will be present next to it in the form of the thumbnail. this design in its raw form has many opportunities for reshaping itself to fit other moulds too.




Wednesday, December 1, 2021

Copland reshoot and evaluation

 



I thought that the shooting of the film and the overall editing process went quite well, with a couple different versions being picked apart until we found the one we wanted to finish with. I think the joint editing process went really well as we both focused on doing the parts of editing that the other might have been better at but we needed practice with so it created a nice level of challenge and skills development. One thing that could have gone better was the acting, especially mine, but as a first time actor in a spoken role it seemed like a good first attempt and I'm proud of what we ended up with. If I could do it again I would maybe try and get more involved in the camera side as its where my passions lie however only if it involves picking up new skills. This time around having the experience of getting to play a major acting role was an enjoyable but nerve racking experience and has helped me develop well.

First draft script