Industry Feedback

For my feedback I sent various people the powerpoint attached below to read through, and then got them to answer the 5 questions relating to the powerpoint underneath.

1. Do you think my logo fits my business idea and why?
2. Are my mission/vision/value statements effective and why?
3. How would you market a company like this?
4. Do you think there's a place in the creative industries for a business like this?
5. Do you think my business idea is financially viable? What kind of budget do you think it would need?

Responses - 

Matthew Gant: 

1. I think the logo is fitting of the business idea and reflects the name, both focusing on the coastal setting of the business location and providing this through the colour scheme and slogan.
2. I think you have a clear aim to improve an underdeveloped sector in your local area and make your services truly accessible, and if you plan smartly and stick to your values you'll succeed in giving the business an effective goal and aim. 
3. If I were the one marketing your business, I would start by leaning into your social development aspect as a USP and then generating a large list of contacts within the industry both local and national/international.
4. The focus on improving a sector that isn't massively developed or oversaturated gives room for growth as well as providing a service that is looked for but not often available locally, which on its own should carry your business to commercial success and recognition. In relation to your question, I think a more socially run training school and production house would work on a mass produced scale around the country.
5. The required budgeting is well considered and that is already a good step in the right direction, but I wouldnt rely so heavily on grants and instead cut down costs in other ways. I would advise that for something of this scale you'll have to be very patient and frugal in how you run the business or you'll hinder yourself greatly.