Logo rationale and analysis

My current logo idea

 

Colour - Primarily the colour scheme of my logo is blue as it not only fits into the 'sea' theme I'm going for, however it could also be argued that the colour blue is a sign of development and determination to achieve the vision of the business as a whole in what its trying to achieve.

Theme - The theme I've gone for is the sea. Not only does it tie into the local area which is mainly where I'm planning on starting the mission for my business but the sea is also a sign of strength and independence which are important values to me.

Shape - The circular shape of my logo represents movement and constant change going on forever. The waves in the middle reinforce this and also tie it together with the overall theming. The circle is also quite an open shape to show the clarity in my mission.

Font - The font I went for is a simple calibri, as it is familiar, easy and informal which are the ways I would like the business and its employees to operate internally to create a positive, stress-free work environment to push everyone to their creative potential.