Branding and brand identity: Case Study

The Social Shepherd 

The Social Shepherd's brand identity is based around the idea of giving clients a social agency that is fully committed to bringing in a good ROI (return on investment) result quickly while being fully transparent with the client. They don't have a specific target demographic as they accommodate for all different types of companies, however do a lot of long term partnerships with mostly UK based companies geared toward young adult audiences, which ties in with their staff being comprised of all young aspirers with the exception of their part time accountant. Their target psychographic is geared towards aspirers and succeeders, the people who want to take their businesses to the next step by hiring TSS to increase their media outreach while boosting profit and awareness of the brand. These people are most likely because of their drive and hunger for power and status, which a boosted presence would help them achieve. The Social Shepherd easily meets and exceeds the demands of its clients through proactive, strategic targeting of the markets and platforms the product would most likely appeal to.

One of their values is teamwork, which is shown through their commitment to the sheep-based imagery of the company, referring to its staff as a herd. The turquoise colour used across their brand shows intuition and creativity, while borrowing the openness and determination from the parent colour blue and the idea of growth and stability from green.

The Social Shepherd 'about us' page: mission statement and 'herd' photo

Trett Films 

Trett Films have based their brand around their goal of providing high quality, professional films and corporate videos with a story led twist. This professionalism is shown through their website design, committing to mainly using black, white and red for a more minimalist, powerful and sleek look. Another reason for my claim is the use of serif fonts all over their site, which is a very formal way of typing and shows a level of class in how they come across. Their actual logo consists of white, red, yellow and blue, which lines up with strong themes of boldness, dependability, clarity and balance and shown through their work and mission they clearly show off a certain level of each of these themes.

FilmQuip Media 

FilmQuip Media's brand is all in relation to being straightforward, open and no-nonsense. They are the largest and oldest media rental house in the UAE with branches in Dubai and Abu Dhabi, and provide the best crew and equipment rental services in the middle-east, doing domestic work but also filming in both neighbouring and distant countries. Their single colour choice is blue which shows off this openness and self-sufficiency and their use of sans serif fonts show that they're also comfortable and easy going in their confidence of providing good service. The pictures on their site are all very professional and showcase off the equipment and services they provide as simply as possible.